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August 2016 saw quite a dip in muscle car sales. While most drivers today choose a more practical vehicle for their day-to-day, this didn’t seem to apply to the 2015 Ford Mustang. With an astonishing 22-month lead in monthly sales, the Mustang beat both the Dodge Challenger and the Chevrolet Camaro by a significant amount, according to TorqueNews.

In fact, the Mustang has been the leader in muscle car sales ever since the 2015 model was released back in November 2014. Talk about impressive! You’re probably wondering what makes the 2015 Mustang so special. Watch below as an owner reveals what it’s like to own one and drive it every day. 

Even though there are just a few months left in 2016, we can confidently predict that the Ford Mustang will take the cake again and win the annual muscle car sales race for the second consecutive year. As of September 2016, Ford has sold about 81,000 models of the Mustang and with the current average of around 10,000 units per month, there’s no denying that this sports car is on its way to exceeding the 100,000 mark. 

Want to see what all the hype is about for yourself? Why not test-drive a Ford Mustang today at Sound Ford? You might just see why this hot rod continues to crush its competition each month! 

One of the worst things about driving in a big city is finding a parking spot. Circling streets and garages to find a space can be both time consuming and frustrating - especially if you're in a rush.

We have good news for you that can help solve all (or most) of your issues while hunting for a place to park - the FordPass app. You're probably thinking, "an app to find a parking spot?" Yes! Read on to learn more.


According to AutoBlog, the FordPass works similar to a GPS on your mobile device, except it will find your location and display all of the parking garages surrounding you. The best part is, if the garage you choose supports the app, you can choose your parking spot right from your phone. This additional feature is made for those who wish to claim a spot ahead of time.

Although there are still a few minor tweaks to be made, the app itself has a high success rate and is known to work quite well. Currently this mobile feature is availabe in 160 cities and is in the process of adding more to the list. 

Thanks to Ford, we can finally drive into most cities without unexpected delays due to the parking spot search! 

Europe sometimes seems to get all the spoils. At least that’s true relative to the Ford Focus RS since its 2002 release only in Europe. Where it's exclusively resided for the last 14 years.

2016 ford focus rs for sale renton waThat is, until now.

Introducing the sleek, hatch-back 2016 Ford Focus RS, available worldwide for your driving pleasure.

New York Daily News reports of a test drive, that this turbocharged, manual shift vehicle has the awe of a sports car in compact design, housing a 2.3-liter GTDI EcoBoost 4-cylinder engine. This baby growls with 350 horsepower at 6,000 rpm. And the 350 pound-feet of torque at 3,200 rpm certainly isn’t anything deserving of guffaw.

While it may look the part of a compact sedan, the Ford Focus RS is certainly not meant for the carpool lane (though, who would blame you if you picked the kids up in it occasionally?). It’s all-wheel-drive goodness disguised as a hatch-back. Maybe it’s not totally suited for mudding or off-roading, but it will certainly get you where you need to go with a bit of flair under the hood and at your fingertips.

So, welcome to global experiences of scenic mountain S-curves and farm country straight-aways, Ford Focus RS. We sure hope you’ve brushed up on a few languages during your manufacturing childhood – you’re going to need it in the adult world!

The Ford Super Duty has always been able to tackle tough jobs that are often times also difficult, yet allowed the driver a peace of mind in its handling power. And Ford Motor Company's 2017 model doesn't plan on taking a step back from this idea any time soon. The all-new 2017 Ford F-Series Super Duty is the strongest and most capable in its class, with an astounding 48-gallon tank that significantly reduces the times in between each fueling session. This massive tank addition is 22 percent larger than the 2016 Super Duty and 37 percent larger than the 2016 gas engine's 35-gallon tank.

What's great about the new model is that it has an improved water separator and fuel filter design for less maintanence work needed. AutoWeek also expressed how excited they were in regards to this new model, and significantly noticed how the torque of the Super Duty is close in comparison to the capabilities of some eighteen wheelers! One thing that is for sure is that the 2017 Ford F-Series comes with a whole new level of power, and much lower need to constantly fuel and maintain at inconvenient times. The 2017 Ford F-Series Super Duty will be available this Fall for sale in Renton, WA, and will start around $32,535.

2017 ford fusion sport for sale renton waFord Motor Company has released a big announcement for the 2017 Ford Fusion – a new performance-oriented model, the Fusion V6 Sport. According to Motor Authority, the V6 Sport will consist of a 2.7-liter twin-turbocharged V-6 with 325 horsepower and 380 pound-feet of torque. It will also offer a 6-speed, paddle-shifted automatic transmission and all-wheel drive. The best part is that this model will come with a drive modes selector with at least seven modes.

The dial located in the center console will allow drivers to select the mode and change systems such as suspension, throttle, steering and transmission. The modes to keep an eye out for are; the Engine mode, which improves throttle response, the Handling mode, which stiffens the suspension by adjustable dampers, and the Transmission mode, which hold the gears for a longer amount in time, which improves responsiveness. 

So the big question is when we can find the 2017 Ford Fusion for sale in Renton, WA. The answer is that they will most likely be making their way into show rooms around early fall. What we do know for sure, that Ford was willing to share, is that the starting price will be $34,350.

Press Release Canadian Auto Dealer

(Posted on Jan 28, 2015 at 07:40AM by William Cosgrove)

Integrated, connected, real

Posted by Huw Evans

One Big Broadcast is helping dealers reach new levels of trust and engagement online

Screen Shot 2014-12-10 at 11.10.36 AM

They’re doing it on the web. Buyers are shopping for cars, choosing models and specs, figuring out payments and then, looking for a dealership to buy from. So how do you ensure it’s your dealership with whom they do business? Furthermore, given the rise in online usage and the multitude of digital marketing channels and tools available, how do you know what works best for you?

Steven Arsenault, founder and CEO of One Big Broadcast, says it’s often easy for dealers to think that they need the latest widget, without realizing their needs. “Too often, we’ve seen dealers saying they want a Facebook page, they want a Twitter feed and they want this and that. The problem is that you can end up with all these ‘islands’ out there that aren’t really connected and nobody knows what do with them.”

Arsenault, who has been involved with online communities since 1999 and has developed web platforms for multiple industries, says that the key to knowing what works and what doesn’t is to really take a look and see where your web traffic is coming from. He says that for dealerships, the vast majority of web traffic is coming from search. In order to get that traffic, stores need to have a robust platform that can deliver high levels of content marketing to drive that search.

One Big Broadcast has focused on creating a destination platform with social integration, something that for the longest time didn’t really exist in auto retailing. Arsenault says that over the last few years, changes in auto retailing practices and the needs and expectations of consumers, have really driven the need for social integration. Now, dealers are really starting to see the benefits.

Key West Ford, in New Westminster, B.C., is one store that has seen incredible growth through its partnership with One Big Broadcast. Since both parties began working together in 2011, the store has seen web traffic soar from 300 to around 700 hits per day. Additionally, it has zoomed from nowhere to become the largest volume Ford dealer in B.C. A lot of that is due to the relationships it has built with customers through online and actual communities.

Besides usual listings such as ‘Inventory,’ ‘Departments’ and ‘About Us,’ Key West’s interactive website includes specific Roush Racing (it is an authorized Roush Performance retailer) and Social categories where users can view all the latest news updates via multiple blogs, sign up to join the online community (enabling them to take part in discussions) and have a look at some of the activities the dealership is involved with, including photo galleries and videos.

Combined with event listings and testimonials, the social feed has been a major factor in building trust and business.

“Because our platform is integrated, we can run multiple blogs and those blog posts go through Facebook and Twitter. Everything we do links back to the dealership’s URL,” says Arsenault. He says that when a blog is posted and instantly sent through social media feeds, it stimulates users and provides a level of interactivity not often associated with dealer websites.

Other features include the ability for consumers to fill out a credit application online, expediting the actual in-store sales process, while new tools such as testimonial apps tied into each salesperson’s profile can allow staff to use their own tools for creating social content to build and strengthen their online profile and reputation.

Arsenault says that as a vendor partner, it’s important for One Big Broadcast to provide dealers with a platform that is not only interactive but also easy to use. He says that as consumer expectations continue to increase, web platforms need to be more sophisticated in order to handle data effectively. “It’s going to become more complex,” he says, but notes that this complexity is also providing consumers with new online and interactive experiences.

A good example revolves around newspaper ads. “Dealers like to run newspaper ads for promotions,” says Arsenault. “But if you were able to replicate the same ad on your website where shoppers can change colours and specs, plus have a URL listing and QR code on the print ad, the print ad can then serve as a link to the dealership’s website. The whole concept is to make it easy, and at the same time, add value for both the dealer and consumer.” Arsenault says, that moving forward, savvy dealers will continue to focus more of their efforts in building real communities online, via strategies such as membership benefits and special promotions. “The market is ready for innovation,” he says. “We’re excited about what lies ahead.”

For more information about One Big Broadcast visit them online at onebigbroadcast.com.

Facebook search marketing vancouverIn 2004 the world changed. Mark Zuckerberg - along with fellow Harvard students Chris Hughes, Andrew McCollum, Dustin Moskovitz and Eduardo Saverin - launched a networking service that allowed users to effortlessly connect. It was called Facebook and it quickly rose throughout the engines, becoming a social powerhouse and a pop-culture phenomenon.

A decade hasn't tamed this online beast. Millions of users still flock to it every day, relying on it for news and communication - and Vancouver search marketing companies are starting to take notice.

According to a recent Zephoria survey, Facebook has become one of the most important sources of search marketing because:

As of 2014 there are 1.32 billion users on Facebook.

829 million users log into the site daily, bringing increased marketing opportunities and consistent targeting.

The most common age demographic is 25 to 34 (which is the target audience of many online services and products).

4.75 billion pieces of content are shared there daily, with consumers fueling marketing campaigns and promoting local links.

One in five page views lead to Facebook, with users seeking out information through business profiles, videos and images.

This proves that social networking is no longer just for everyday hashtags and picture sharing. It’s instead the center of search marketing - and One Big Broadcast is ready to take advantage of it.

Contact us today to learn more about the power of Facebook.

search marketing techniques vancouver seoOnline consumers are adventurers - carefully navigating the world of marketing, dodging irrelevant content, slogging through back-links and inventory pages. They seek out optimized treasures buried in the network sands.

And companies providing maps to those treasures will reap the benefits... as long as search marketing is used.

Guiding the right traffic to the right site is no easy task. Companies can no longer rely on stellar products to succeed. They must instead employ search marketing techniques.

What are these techniques? According to a recent analysis by Matt Ackley, a noted contributor to Search Engine Land, the most popular methods used by North American marketing companies are:

Search Targeting (meta tagging and link building): 84%

Site Targeting (optimized local profiles and GEO-cached content): 80%

Social Targeting (Facebook accounts or Twitter feeds): 47%

Mobile Targeting (responsive design and downloadable apps): 32%

These are all worthwhile methods - which is why One Big Broadcast has been taking advantage of them since our inception. We’ve transformed search marketing, blending local SEO and automated content for powerful results. With our integrated system we’ve connected key audiences to every site, saturating the Internet with information that's both optimized and engaging.

Let us develop a search marketing strategy for you. We’ll target the demographics that matter most and we’ll build brand recognition among all media channels (including engines, social networks and indexes). 

X marks the spot for social success!

Contact us to learn more.

mobile marketing for vancouver seoContent, keywords, analytics: these were once the defining traits of Vancouver's SEO scene. Blogs were stuffed with trendy tags, shoved onto the Internet and examined for their traffic patterns. It was a proven strategy.

It was never, however, the only strategy. Alternative technologies were always available and recent data proves that one of these technologies is gaining ground on the slippery SEO slope: optimized site displays.

According to Search Engine Land, 81% of all companies have transformed their displays. Websites are being converted into multiple digital formats, including mobile and tablet. This creates more accessible information, targeting key demographics with responsive sales channels, broadcast blogs and streaming feeds. It serves as a direct connection point between readers and content - and this translates to better traffic and better profits.

One Big Broadcast embraced this change long ago. We understood the importance of multi-medium displays, and we recognized how smartphone technology would eventually lead to new opportunities. Our responsive formatting has allowed us to create dynamic sites for the modern consumer.

And it seems that 81% of our fellow Vancouver digital marketing companies are finally doing the same.

To learn more about optimized displays click here.

To learn more about mobile design contact One Big Broadcast today!

Silver Maple Ventures

(Posted on Aug 12, 2014 at 01:05PM by Steven Arsenault)

I am happy to announce the launch of a new website for our newest client – Silver Maple Ventures Inc. I’d like to hear what everyone thinks. http://www.silvermapleventures.ca/

Silver Maple Ventures Inc. is involved in the exciting and rapidly emerging Equity Crowd Funding space that is currently capturing global interest.

Equity Crowd Funding Silver Maple Ventures

Silver Maple Ventures Inc., is an Exempt Market Dealer (EMD) registered in the provinces of BC, Alberta, and Ontario. As an EMD, Silver Maple is unique, in that it has received approval from the BC Securities Commission to develop an online Equity Crowdfunding Portal. Today British Columbia is the only Province (or State for that matter) that true equity crowd funding is legal. Equity Crowd Funding (ECF) has been going for years in the UK, several countries in continental Europe and Australia. This disruptive industry is expected to come on strong here in North America over the coming years.

Our creative team’s goal was to forge something ‘new and striking’ in an industry that has eyes on it from many different perspectives. Clean lines were used for the ‘silver maple leaf’ logo with muted colors to achieve the desired look. This treatment then became the foundation for the current impressively realistic SVM logo with a 3D look.

Along with the branding we knew the look and feel had to be responsive and cutting edge. We used a relatively new feature now used in high end web design called ‘parallax scrolling’ to achieve the dramatic image scroll technique of the home page. The feature allows a user to got forward and back with elements of the web site behaving as if one were ‘rolling back the video’. We carried this design to mobile and tablet devices with responsive programing that will ensure that Silver Maple Ventures looks spectacular no matter what device the user is viewing the website on. We carried the creative theme through to their social accounts like Facebook and Twitter.

Equity Crowd Funding - Silver Maple Ventures

The ‘engine’ that powers Silver Maple Ventures called for state of the art. We used our own OneBigBroadcast.com – an ‘all in one’ cloud powered content marketing platform that melds content, social, SEO, communities and commerce into and emanating one central spot. With the vast array of social marketing & SEO integration Silver Maple Ventures is empowered to take their marketing message to the next level using what we call Ground Zero Marketing principles.

What’s next? Content | Communities | Commerce. Our integrated communities provide companies with the horsepower to harness communities while broadcasting their content across social and the rest of the Internet to attract savvy investors. Stakeholders in the equity crowd funding space want to bet on more than a T-shirt or product when the invested company gets acquired for billions! That’s ultimately what equity crowd funding is all about while the companies attracting funding will have access to their own social and SEO marketing tools via their corporate profiles to further enhance their company’s online foot print.

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